- The beauty industry is always changing, introducing new trends. And brands are always looking for the next best new beauty ingredient.
- Previously, we’ve seen many brands promote specific ingredients infused into their products, such as aloe vera, castor oil, and vitamin C.
- CBD is rapidly becoming a popular ingredient in beauty products.
Evidence has been gathered showing the new beauty ingredient (cannabis) beneficial properties for health and skincare in recent years. New scientific studies back it up. As a result, cannabis is rapidly gaining popularity as a new beauty ingredient preferred by forward-thinking cosmetics and skincare brands worldwide.
Moreover, as previous years’ data show, customers are becoming more interested in cannabis. Given this momentum, 2021 has all of the ingredients in place to convert cannabis from a niche ingredient to a mainstream, widely beloved product category.
First of all, what is CBD?
CBD was previously used in medicines to help relax nerves and reduce tension before entering the cosmetic sector. CBD is an abbreviation for Cannabidiol. It is a substance found mostly in hemp and cannabis. On the other hand, CBD experts have shown CBD to treat skin disorders. It is a powerful antioxidant with anti-inflammatory effects, and it can reduce oil production. As a result, the most common applications of CBD in skincare are for acne, eczema, and anti-aging therapy. CBD is especially beneficial to skin that has been affected by acne or inflammation. This is because it relaxes and calms the skin.
Should beauty brands offer CBD products?
The CBD market is expected to exceed $20 billion in sales by 2024. And that number just includes sales in the United States. CBD’s versatility makes it suitable for cosmetics, health products, food and beverage, pet products, skincare, and medicines, which justifies its rapid growth.
Similarly, consumer interest in CBD products has only grown in recent years. The number of cannabis users in the United States is believed to be around 40 million. And one in every seven Americans uses CBD products. In addition, women accounted for 38% of all cannabis users in 2018, more than doubling from the previous year.
According to the data, the demographic of CBD users aligns well with most beauty brands’ markets.
CBD Skincare Advantages
- Treating inflammatory acne. Inflammatory acne causes redness, inflammation, and swelling, which CBD can help with.
- Regulates oil production. It helps regulate hormones involved in oil production, decreasing the amount of excess sebum.
- Reducing Acne. CBD’s ability to control oil production may also help reduce acne inflammation.
- Soothing rosacea. Because of its ability to decrease inflammation, CBD can help relieve rosacea flare-ups.
- Neutralizes free radicals. CBD helps to prevent skin damage by neutralizing the harmful effects of free radicals.
- Soothes eczema. The ingredients help to combat the irritation and inflammation produced by eczema and chronic skin conditions such as psoriasis and dermatitis.
- Reducing Hormonal Status. Since CBD is a potent adaptogen, it can reduce the effects of hormones and other chemicals produced into the body during times of stress (kinase, nitric oxide, and cortisol).
- Moisturizing. CBD contains moisturizing properties that can help in the treatment of dehydration and dryness.
You may wait for the latest acknowledgment of CBD’s skin advantages. But you can rest confident that it is safe to use. This is because no studies have shown any negative side effects of this ingredient in skincare.
Is cannabis the New Beauty Ingredient? And Is it truly effective?
The scientific community is still debating about CBD’s effectiveness. According to one study, CBD helps control seizures. According to this study, it can help in the treatment of sleeplessness and anxiety. In terms of skincare and beauty benefits, much of the evidence supporting CBD’s efficacy is anecdotal. There have been promising studies indicating that it may reduce acne, lessen symptoms of aging, and soothe sensitive skin. But we need more study to confirm up these claims.
As if the CBD industry wasn’t already confusing enough, not all products containing cannabis extract really contain CBD. Cannabis sativa/hemp seed oil, which is becoming increasingly popular among established brands, has little to no CBD. There is often a lack of explanation from brands on the distinction. There is still a lack of awareness of the variations. So many people believe Cannabis Sativa seed oil products include CBD when they do not.
If the new beauty ingredient (cannabis)’s popularity continues at its current rate, its use will likely become normalized and mainstream. Prepare to see this new beauty ingredient in more established brands’ beauty products, as well as the launch of even new CBD-focused beauty brands. However, transparency and education are important. Brands must reassure customers that their CBD is produced legally. Customers must also have a thorough understanding of CBD, including its potential benefits, adverse effects. Also, they should know the differences between CBD and other cannabis extracts. Finally, we need a more conclusive study to determine the efficacy of this new beauty ingredient.
How do you select the correct CBD skincare product?
Full-spectrum CBD oil, broad-spectrum CBD oil, or CBD isolate are used to formulate all cannabidiol-infused products.
All of the chemicals found in hemp, including tiny amounts of THC, are present in full-spectrum CBD oil. And broad-spectrum CBD oil includes various cannabinoids, terpenes, and flavonoids produced from hemp but no THC.
CBD isolate, on the other hand, is CBD in its purest form. It does not include any other compounds found in hemp plants. According to the aesthetician, this type of CBD oil is best for facial skin. This is because it is pure, does not clog pores, and is high in skin-rejuvenating antioxidants.
On the label, look for Cannabidiol, hemp extract, broad-spectrum CBD, full-spectrum CBD, or hemp CBD. Also, hemp seed oil, also known as cannabis Sativa seed oil, is not the same as CBD oil. CBD oil is extracted from the hemp plant’s leaves and flowers. It is a finer and lighter oil than hemp seed oil, which is greasier.
Another important step is determining how much CBD is in a product. For example, if you’re searching for lotions and oils to help with pain or anxiety, the CBD percentage must be higher.
However, the essential factor to consider is the quality of the product you’re buying. Unfortunately, according to 2017 research, more than 60% of CBD products sold online are mislabeled.
As a result, make sure you trust the brand and are certain that the product is safe and contains exactly what the label states. It is always best to choose products that have been tested in a third-party lab. There are a few more factors to consider when purchasing a CBD product.
Also, is it legal?
Cannabinoids derived from industrial hemp that have less than 0.3 percent THC are lawful, according to the 2018 Farm Bill. In addition, CBD is legal as a supplement in all 50 states. But it is unclear if one can infuse it into food and other products.
According to Dr. Peter Grinspoon in a Harvard Health study, CBD’s government position is confusing.
While the federal government still considers CBD to be in the same class as marijuana, it does not often charge it. According to Dr. Grinspoon, many people now get CBD online without a medical cannabis license.
