CBG is gaining immense popularity in popular media, news and culture. Though it’s too early to say how long it’ll take to match up the immense popularity of CBD, slowly but surely it’s becoming a preferred choice for cannabis enthusiasts. In part, media and popular culture’s acceptance of all kinds of views around cannabis have also led to the emergence of a new kind of industry. We all know cannabis became a dreaded plant in the 70s and 80s when the FDA and other drug agencies started massive drives against the drug mafia and those exploiting cannabis.
However, thanks to science, positive media coverage, and wider acceptance in the popular culture that CBG and all other cannabinoids are being discussed and accepted. The world seems to be moving in the right direction, though more needs to happen to make cannabis an integral part of our life.
In this article, we discuss how cannabis and its products are seen in media and culture, which are shaping opinions around this amazing plant.
Let’s dive in and find out some CBG news in media!
First, some basics about CBG
CBG is one of the many, in fact over 100 cannabinoids, sort of chemical compounds. It is found in a cannabis or hemp, or marijuana plant. But, basically, CBG is known as the mother of all cannabinoids. The reason being their breakdown from the minor cannabinoid known as CBGA (an acidic form of CBG). CBD, CBG, CBN, and many other cannabinoids, all come from CBGA. As you sow your cannabis or hemp crop, only minor cannabinoids come first.
One among such is CBGA. At this stage, the cannabis flower is exposed to natural sunlight and heat, which causes further breakdown into major cannabinoids. So, in this process, only a small part of CBG is produced. While the rest of the energy goes to creating other cannabinoids. That’s why CBG is a scarce cannabinoid. Its scarcity also makes it a bit more expensive than other cannabinoids. Though researchers are finding ways to increase CBG percentage in a hemp flower. But, this is still not enough to cater to the ever-increasing demand for cannabigerol.
Acceptance in popular culture and media
From Bob Marley to Seth Rogen and Miley Cyrus, Snoop Dogg to Brad Pitt, all these Hollywood biggies are the weed’s biggest proponents. They have helped quell rumors and misinformation around cannabis to a large extent. The effect can is seen on the ground, as people are more open about their cannabis preferences and are ready to talk about it. Many articles have appeared in recent times in news media, quoting stakeholders acknowledging the rise in cannabigerol popularity. This has also forced investors to pay attention to it. Cannabigerol, by definition, means less THC. Many properties of cannabinoids overlap with each other. Though CBG appears to offer many unique benefits like antibacterial, antispasmodic, and vasodilation action.
These properties of CBG get acceptance in the popular culture, and more and more people want to see benefits themselves.
Countries like Canada, Mexico, and Uruguay, where cannabis is fully legal for both medical as well as recreational purposes. They are the leading countries putting a lot of resources on funding and research of cannabinoids and cannabis at large. Other nations like the United States and the UK have also shown acceptance towards regulated and controlled cannabis. But, bureaucratic hurdles are still making it difficult for cannabis-based companies to thrive at a faster pace. The passing of the Farm Bill, 2018, under which hemp production and procurement were made fully legal across the US. It was the right step but there’s still much to do.
Negative publicity of CBG in news and media is harmful
Notwithstanding all the positive stuff around cannabis, there’s still a lot of negativity in the system. Which is stopping political parties as well as people, in general, to fully accept it to make it a part of their lifestyle. Such people, and a section of media and popular culture, has also been a party to it. They only want to highlight the negative side of the industry, which often involves flagging side-effects, drug abuse, and negative sentiments around cannabis.
However, the medical science community has accepted that cannabis is not only for getting high, but further extraction and purification of the drug can actually help save lives because of medicinal properties. Despite several restrictions in most countries, including the United States, researchers are conducting small-scale studies to convince authorities on how people at large can benefit from the therapeutic properties of cannabis and its allied extracts like CBG. These developments have forced governments to review their stance on cannabis and come up with new plans to benefit from it.
Benefits of CBG
CBG is still in the stage of infancy. More research is required to understand its full impact on our bodies. The initial data based on CBG research, however, seems useful. It suggests CBG can be a great tool in the treatment of various physical and cognitive disorders. It possesses anti-inflammatory and neuroprotective properties and has antimicrobial effects. CBG has also proved to be an effective appetite stimulant and can also address bladder problems. Due to its anti-inflammatory properties, CBG can treat major chronic inflammatory complications like IBD or inflammatory bowel diseases and colitis.
Advanced research on CBG can pave the way for its usage in the treatment of various critical illnesses like arthritis, blood pressure, diabetes, depression, and even cancer. Like the endocannabinoid called 2-AG, CBG also protects our nervous system from damage. It’s also helpful in improving motor deficit and can cure Huntington’s disease, which links with neuro-generative diseases. It has also shown properties to block cancer cell growth.
The bottom line
There’s no doubt that CBG is reshaping the entire cannabis industry. Rather than solely focussing on two cannabinoids, investors and start-ups are now looking at CBG as the next big frontier. Positive CBG coverage in news, media and cultural acceptance have a great role to play in this.
